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	<title>Become Your Own Broadcaster</title>
	<link>http://www.becomeyourownbroadcaster.com</link>
	<description>Marketing with online video in Chicago</description>
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		<title>Their 2012 Online Video Predictions. And Ours.</title>
		<description><![CDATA[So we thought we'd offer our predictions for where online video will go in the future. And it's not the traditional media model.]]></description>
		<link>http://www.becomeyourownbroadcaster.com/2012/01/25/their-2012-online-video-predictions-and-ours/</link>
			</item>
	<item>
		<title>A million hits=a million bucks</title>
		<description><![CDATA[Now corporate advertising has taken over the viral world. There isn't a single video listed that isn't part of a multimillion dollar ad campaign.]]></description>
		<link>http://www.becomeyourownbroadcaster.com/2011/12/21/a-million-hitsa-million-bucks/</link>
			</item>
	<item>
		<title>What Makes a Video Shareworthy®?</title>
		<description><![CDATA[Videos need to be fun, engaging, informative, entertaining, and most of all, Shareworthy®.]]></description>
		<link>http://www.becomeyourownbroadcaster.com/2011/12/03/what-makes-a-video-shareworthy%c2%ae/</link>
			</item>
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		<title>Content is Emperor</title>
		<description><![CDATA[Cory Treffiletti of Online Media Daily thinks that content is the most important part of the Social Media sharing equation. ]]></description>
		<link>http://www.becomeyourownbroadcaster.com/2011/11/09/content-is-emperor/</link>
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		<title>Seth Godin on How to Connect with Customers</title>
		<description><![CDATA[We are proud to say that everything Seth claims customers want from a product matches the criteria we use to create Shareworthy® videos.]]></description>
		<link>http://www.becomeyourownbroadcaster.com/2011/08/17/seth-godin-on-how-to-connect-with-customers/</link>
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		<title>After the Facebook &#8216;Like&#8217;, Then What?</title>
		<description><![CDATA[In actuality, it is the content a brand brings to social networking that drives engagement. Not the "Like" button. And what kind of content is more engaging than video?]]></description>
		<link>http://www.becomeyourownbroadcaster.com/2011/05/19/after-the-facebook-like-then-what/</link>
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		<title>Media you can&#8217;t buy.</title>
		<description><![CDATA[Hey brands: In a social networking context, where people share videos millions of times a day, you don't want to be an ad. You want to be the video people share.]]></description>
		<link>http://www.becomeyourownbroadcaster.com/2011/04/12/media-you-cant-buy/</link>
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		<title>People as Media</title>
		<description><![CDATA[When will brands learn to engage people to pass along content by creating stuff that is Shareworthy® on sites like Facebook, rather than annoying us with ads?]]></description>
		<link>http://www.becomeyourownbroadcaster.com/2011/03/01/people-as-media/</link>
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		<title>How we would reinvent the TV spot</title>
		<description><![CDATA["Think about how Facebook makes photos social. Now think video. OK, good, you got it."
]]></description>
		<link>http://www.becomeyourownbroadcaster.com/2011/01/13/how-we-would-reinvent-the-tv-spot/</link>
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		<title>Don&#8217;t Write Me. Show Me.</title>
		<description><![CDATA["...video as the "Killer App" of the Internet." Chris Anderson, Curator, TED Conference.]]></description>
		<link>http://www.becomeyourownbroadcaster.com/2011/01/07/dont-write-me-show-me/</link>
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