Don’t Write Me. Show Me.
January 7th, 2011 | General | admin | 2 Comments“…video as the “Killer App” of the Internet.” Chris Anderson, Curator, TED Conference.
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Will the Internet Kill TV?
December 16th, 2010 | General | admin | No CommentsWe’ve been preaching that the Internet is the death knell for broadcast in our book “Become Your Own Broadcaster”. Here’s a view by a top strategist at NewsCorp, a classic old media company, about how they are fighting to maintain their revenue model. (Warning: You have to watch the intro before you can navigate to [...]
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HBO without cable?
December 8th, 2010 | General | admin | No CommentsNow HBO is making noises that they may not need cable providers in the future.
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Ignore this at your peril.
December 2nd, 2010 | General | admin | No CommentsIf you run a company based in any aspect of the media world (advertising, marketing, sales, interactive) I urge you to read every slide.
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Thinking Beyond Scripted TV
November 24th, 2010 | General | admin | No CommentsWhat if content fit the timeframe of the viewer? And could be viewed anytime of the day or night? The ultimate timeshifting paradigm.
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Content Interruptis Manifesto
November 4th, 2010 | General | admin | No Comments“We are enabling a generation of advertisers to believe that invasive is a substitute for persuasive.”
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Pre-Roll Ads Don’t Rock
October 28th, 2010 | General | admin | No CommentsWhen a customer in a retail store says “I’m just looking”, does the sales clerk stand in the way of the merchandise?
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A healthy dose of online video
October 18th, 2010 | General | admin | No CommentsWe always thought online videos were perfect for the healthcare business. Hey, now we have the charts to prove it.
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Making new content out of old content
October 11th, 2010 | General | admin | No CommentsWe think this is one of the future scenarios of sports branding.
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Personal Media Entrepreneurship
September 28th, 2010 | General | admin | No CommentsHere’s a group of online talent that just makes videos to gather an audience, and the brand has no say in the deal. We kinda like that.
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