…videos that give people the content they want to watch are more valuable than interruptive preroll ads…
So we thought we’d offer our predictions for where online video will go in the future. And it’s not the traditional media model.
Now corporate advertising has taken over the viral world. There isn’t a single video listed that isn’t part of a multimillion dollar ad campaign.
Videos need to be fun, engaging, informative, entertaining, and most of all, Shareworthy®.
Cory Treffiletti of Online Media Daily thinks that content is the most important part of the Social Media sharing equation.
We are proud to say that everything Seth claims customers want from a product matches the criteria we use to create Shareworthy® videos.
In actuality, it is the content a brand brings to social networking that drives engagement. Not the “Like” button. And what kind of content is more engaging than video?
Hey brands: In a social networking context, where people share videos millions of times a day, you don’t want to be an ad. You want to be the video people share.
When will brands learn to engage people to pass along content by creating stuff that is Shareworthy® on sites like Facebook, rather than annoying us with ads?
“Think about how Facebook makes photos social. Now think video. OK, good, you got it.”
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