Here’s a great article by Justin Foster from Online Video Insider. He talks about how videos that are “viral” often don’t generate ROI like videos that are strategic to brand objectives. We agree. That’s why we’re sharing the article. That doesn’t mean that videos that people share through Social Media need to be like TV ads. Au contraire, mon frere. Videos need to be fun, engaging, informative, entertaining, and most of all, Shareworthy®. Which is something we specialize in. Hear that, brands? We’re in the phonebook. We mean Facebook. Here.