BYOB has one focus these days. Convince brands to use Shareworthy® videos to engage humans through social networking sites. This simple article in Ad Age Digital tells a lot of the story for us. Right now too many brands think a Facebook “Like” is the be-all and end-all of their corporate or product pages. In actuality, it is the content that a brand brings to social networking sites day after day that drives engagement. Not the “Like” button. And what kind of content is more engaging than video? Especially cool ones.