People as Media
  • Great article about Facebook. Their top ad exec describes the difference between the old media model (publisher connects people with brands) and the Facebook model where PEOPLE connect people with brands. Facebook owns this space with “like” buttons and easy content sharing tools. When will brands learn to engage people to pass along content by creating stuff that is Shareworthy┬« on sites like Facebook, rather than annoying us with ads?

    March 1st, 2011 | admin | No Comments

About The Author

JimCourtright

Partner in Big Thinking By The Hour, Inc, a Chicago based company that specializes in creating video content for websites to attract and engage visitors. Your website is your very own broadcast station. So, what are you going to broadcast?

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